cooperative advertising


cooperative advertising
/kəυˌɒp(ə)rətɪv 'ædvəˌtaɪzɪŋ/ noun
1. the sharing by two companies, often a producer and a distributor, of advertising costs
A cooperative advertising agreement means that two companies can enjoy quantity discounts offered by the media.
2. mailing advertising material from different companies in the same mailing pack

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • cooperative advertising — Mktg a joint advertising campaign between groups with a shared objective, for example, retailer groups, or manufacturer and retailer …   The ultimate business dictionary

  • horizontal cooperative advertising — /ˌhɒrɪzɒnt(ə)l kəυˌɒp(ə)rətɪv ædvətaɪzɪŋ/ noun cooperative advertising where the advertising is sponsored by a group of retailers …   Marketing dictionary in english

  • ingredient sponsored cooperative advertising — /ɪnˌgri:diənt spɒnsəd kəυˌɒp(ə)rətɪv ædvətaɪzɪŋ/ noun advertising sponsored by the producers of raw materials which aims to encourage the production of products that use these raw materials …   Marketing dictionary in english

  • cooperative marketing — UK US (UK also co operative marketing) noun [U] ► MARKETING the fact of two or more companies advertising and selling each other s products: »Cooperative marketing can open up new markets for you at a very reasonable cost …   Financial and business terms

  • cooperative — /kəυ ɒp(ə)rətɪv/ adjective willing to work together ● The workforce has not been cooperative over the management’s productivity plan. ■ noun 1. a business run by a group of employees who are also the owners and who share the profits ● The product …   Marketing dictionary in english

  • Advertising Club — The Advertising Club of New York was founded in 1896 and was first known as the Sphinx Club but by 1915 the name had become the Advertising Club of New York. For most of its early history it was located at 23 Park Avenue in Manhattan. This… …   Wikipedia

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • Madison Community Cooperative — Madison Community Cooperative, or MCC, is an umbrella organization composed of close to a dozen housing cooperatives in Madison, Wisconsin with around 200 residents and food co opers. MCC is a member of NASCO.HistoryInspired by a North American… …   Wikipedia

  • Public service advertising — is the use of commercial advertising techniques for non commercial purposes (see also propaganda). Typical topics for public service advertising include public health/public safety issues, emergency preparedness instructions, natural resources… …   Wikipedia

  • American Legend Cooperative — The American Legend Cooperative (ALC) is an agricultural marketing cooperative of mink fur farmers in the United States and Canada, best known for its Blackglama and American Legend , brands of fur. American Legend was formed in 1986 as a merger… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.